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Building exterior 6 photos

ARO

242 West 53rd Street, NY 100193.3 ★ (86 reviews)
Rental building
Website

Summary

ARO is a 426-apartment Midtown West rental with curved floor-to-ceiling windows, in-unit laundry and a 40,000-square-foot amenity program spanning indoor and rooftop pools, fitness and sports spaces. Residents praise the apartments, pools and front-line staff; the limited negative feedback concerns inconsistent handling of complaints and a more transient concierge experience.

426 unitsOpened 2018Managed by Algin Management

Reviews

Recent residents most often emphasize ARO's modern apartments, wide amenity range and helpful front-line staff. The smaller pool of criticism points to uneven service during disputes and security concerns tied to rotating concierge coverage and short-term residents.

Google
3.3
86 reviews
Openigloo
4.6
18 reviews
Yelp
2.8
9 reviews

What residents praise

Apartments feel modern, spacious and distinctive

Residents like the curved windows, terraces, light and contemporary finishes, with some layouts offering unusually broad city views.

The pools and sports spaces stand out

The indoor and rooftop pools, gym, basketball court, golf simulator and group fitness program make the amenity offering a recurring highlight.

Many front-line staff earn strong praise

Residents repeatedly recognize the doormen, reception, package and leasing teams for friendly, personal service.

What residents complain about

Support can be inconsistent when a problem escalates

A few residents describe dismissive or confrontational handling of elevator and neighbor-noise complaints, despite much stronger feedback for the staff overall.

Concierge continuity and access deserve a check

One resident reports frequent concierge rotation and many short-term occupants, making building familiarity and security feel less consistent.

Amenities

ARO has in-unit laundry, central air and a 24-hour attended lobby. Its clubs include fitness studios, indoor and rooftop pools and landscaped terraces, with a shared laundry room, garage and resident storage.

In the apartment
In-unit laundry
Central air
Dishwasher
In the building
24-hour doorman
Elevator
Fitness center*
Pool*
Shared outdoor space*
On-site parking*
Package service
Resident storage

* Fees apply to marked amenities. See Costs in the Availability tab.

Also here: Bike storage · Resident lounges · Private dining room · Game room · Golf simulator · Basketball half-court

Location

ARO is located at 242 West 53rd Street, New York, NY 10019. ARO is in Midtown West between Broadway and Eighth Avenue, with Columbus Circle, Central Park, Hell's Kitchen dining and several subway lines within a short walk. The tradeoff is a busy Theater District setting rather than a quiet residential block.

TransitSupermarketsParks
  • 3 min
    50 St1
  • 3 min
    50 StCE
  • 3 min
    7 AvBDE
  • 5 min
    57 St-7 AvNQRW
  • 6 min
    49 StNRW
  • 7 min
    59 St-Columbus Circle1ABCD

Building records

Housing complaints are relatively uncommon compared with similar buildings, and most concern residential noise. Nearby exterior work and new-building projects could add construction disruption.

Reported housing complaintsPast 3 years

Reported housing complaints
Housing-related reports submitted to NYC 311 by residents or the public. A report describes a reported issue, not a confirmed violation.

3.1 reports per 100 apartments, versus 28.8 for other comparable apartment buildings in New York.

CategoryReportsLatest
11
Jul 2026
1
May 2024
1
Jul 2026

HPD housing-code violationsPast 3 years

HPD housing-code violations
Housing-code violations issued by NYC’s Department of Housing Preservation and Development after an inspection. Routine administrative filings and notices are excluded.

No HPD violations recorded in this period.

Construction nearby

Construction nearby
Construction projects on or near this building with active work permits.
ProjectDistanceLatest permit
On buildingAug 2026
200 ftFeb 2026
500 ftApr 2026

Rent history

Studios ask about 11% more than the Midtown median and are around 14% smaller. One-bedrooms ask about 19% more than the Midtown median and are around 4% smaller.

Typical rents

Typical rents
Final asking rents from listings that ended in the past year, compared with the same apartment size across buildings in Midtown.
Studio
$4,495median / mo
+11% vs area
$4,095–$5,495375 sq ft · 14% smaller than area
1 bed
$6,122median / mo
+19% vs area
$5,295–$8,295632 sq ft · 4% smaller than area

Concessions

Historical concessions
Free-rent offers on listings that ended in the past year, including listings with no offer.

No free-rent offers appeared in the past year’s listings.

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