Herald Towers is a 690-apartment rental in the former Hotel McAlpin beside Herald Square, with renovated apartments and a large resident club program. Its location and shared spaces draw praise, while street noise, elevators, pests and package handling recur in resident feedback.
The central location and resident club are the building's clearest strengths. Recent resident feedback is more divided on day-to-day operations, particularly elevators, water service, pests and package handling.
Residents repeatedly praise the yoga, boxing and group workouts, along with the instructors who make the large building feel more social.
Herald Square subway lines and Penn Station are close by, and residents value being able to reach much of Manhattan without a transfer.
Many residents describe courteous doormen, security and maintenance staff, including prompt help with repairs and building systems.
Residents report long elevator waits, several cars being out of service and periodic hot-water or pressure problems, especially on higher floors.
Roach or rodent sightings and delayed or missing packages appear repeatedly in recent accounts, with follow-up from management described as inconsistent.
Sirens, traffic and heavy pedestrian activity around Herald Square can carry into lower apartments, so the apartment's floor and exposure matter.
Herald Towers is a converted Midtown hotel with a 24-hour attended lobby, a central laundry room and a rooftop sundeck. The 24th- and 25th-floor gym, lounges and games rooms are part of a $75 monthly amenity membership; there is no in-unit laundry or on-site parking.
* Fees apply to marked amenities. See Costs in the Availability tab.
Also here: Jackie's Club social room · Glass-domed work lounge · Games room and library lounge · In-house dry cleaner and tailoring · Latch keyless entry · Free common-area Wi-Fi
Herald Towers is located at 50 West 34th Street, New York, NY 10001. The building sits at Herald Square with the B, D, F, M, N, Q, R and W at the corner and Penn Station a short walk away. The tradeoff is a tourist-heavy, noisy setting rather than a quiet residential block.
No housing complaints appear in the past three years of records shown here. Exterior work on the building may bring noise or disruption around the property.
0 reports per 100 apartments, versus 28.8 for other comparable apartment buildings in New York.
No housing-related complaints recorded in this period.
No HPD violations recorded in this period.
| Project | Work type | Distance | Latest permit |
|---|---|---|---|
| Exterior work | On building | Mar 2026 | |
Exterior repairs. Permitted work: general construction. | |||
| Conversion | 650 ft | Jul 2026 | |
Conversion to residential use. Permitted work: general construction, mechanical systems, plumbing, sprinklers, standpipe, structural. | |||
Compare the exact renovation and layout rather than treating apartments with the same bedroom count as interchangeable.
| Apartment | Range | Median rent | Median size |
|---|---|---|---|
| Studio | $3,450–$5,500 | $3,750 | — |
| 1 bed | $4,200–$6,800 | $4,975 | — |
| 2 beds | $6,500–$7,000 | $6,812 | — |
28% of listings offered free rent, most commonly one month.
About one in four listings offered free rent, most commonly one month.
About one in three listings offered free rent, most commonly one month. If the apartment you like doesn’t include an offer, it’s worth asking whether leasing can extend one.
29% of listings offered free rent, most commonly one month.

A newer Midtown South rental above the same Herald Square transit hub; compare apartment finishes, shared spaces and total monthly charges.

A newer rental near Penn Station with a different amenity program and more west-side setting; compare commute, apartment size and current rent.
| Apartment | Beds | Rent | Size (sq ft) | Available | Days listed | Listing |
|---|---|---|---|---|---|---|
#22C4#22C4 | Studio | $3,800 | — | Oct 8, 26 | 35 | StreetEasy |
#17A6#17A6 | Studio | $4,300 | — | Sep 18, 26 | 7 | StreetEasy |
#10B2#10B2 | Studio | $4,600 | — | Oct 31, 26 | 7 | StreetEasy |
#14C1#14C1 | 1 bed | $4,500 | — | Nov 7, 26 | 4 | StreetEasy |
#22A1#22A1 | 1 bed | $4,750 | — | Oct 1, 26 | 20 | StreetEasy |
#18B6#18B6 | 1 bed | $5,400 | — | Oct 12, 26 | 12 | StreetEasy |
#12A14#12A14 | 1 bed | $6,150 | — | Sep 30, 26 | 18 | StreetEasy |
#19C7#19C7 | 2 beds | $7,000 | — | Nov 16, 26 | 4 | StreetEasy |
How fast they go: Recent listings spent a median of 12 days on the market. 36% left within a week, so move fast when you see an apartment you like.
| Apartment | Beds | Last asking rent | Size (sq ft) | Last on market | Est. lease end | Listing |
|---|---|---|---|---|---|---|
#12A6#12A6 | Studio | $4,200 | — | ~1 yr ago | Oct 2026 | StreetEasy |
#17A14#17A14 | 1 bed | $6,000 | — | ~1 yr ago | Oct 2026 | StreetEasy |
#12C7#12C7 | 2 beds | $6,800 | — | ~1 yr ago | Oct 2026 | StreetEasy |
#17A8#17A8 | 2 beds | $6,775 | — | ~1 yr ago | Oct 2026 | StreetEasy |
#20A8#20A8 | 2 beds | $6,350 | — | ~1 yr ago | Oct 2026 | StreetEasy |
#22C7#22C7 | 2 beds | $7,000 | — | ~1 yr ago | Oct 2026 | StreetEasy |
#15B5#15B5 | 1 bed | $5,350 | — | ~2 yr ago | Oct 2026 | StreetEasy |
#20C10#20C10 | 1 bed | $4,650 | — | ~2 yr ago | Oct 2026 | StreetEasy |
#3C8#3C8 | 1 bed | $5,200 | — | ~2 yr ago | Oct 2026 | StreetEasy |
#12A2#12A2 | Studio | $3,550 | — | ~3 yr ago | Oct 2026 | StreetEasy |
#10C8#10C8 | 1 bed | $5,400 | — | ~3 yr ago | Oct 2026 | StreetEasy |
#14C5#14C5 | 1 bed | $5,550 | — | ~3 yr ago | Oct 2026 | StreetEasy |
#20B6#20B6 | 1 bed | $5,050 | — | ~3 yr ago | Oct 2026 | StreetEasy |
#20C6#20C6 | 1 bed | $5,600 | — | ~3 yr ago | Oct 2026 | StreetEasy |
#22A14#22A14 | 1 bed | $5,500 | — | ~3 yr ago | Oct 2026 | StreetEasy |
#25C8#25C8 | 1 bed | $6,075 | — | ~3 yr ago | Oct 2026 | StreetEasy |
#10C7#10C7 | 2 beds | $6,275 | — | ~3 yr ago | Oct 2026 | StreetEasy |
#14A2#14A2 | Studio | $3,600 | — | ~1 yr ago | Nov 2026 | StreetEasy |
#14B10#14B10 | Studio | $3,750 | — | ~1 yr ago | Nov 2026 | StreetEasy |
#15A6#15A6 | Studio | $4,000 | — | ~1 yr ago | Nov 2026 | StreetEasy |
#17A5#17A5 | Studio | $3,900 | — | ~1 yr ago | Nov 2026 | StreetEasy |
#5A2#5A2 | Studio | $3,550 | — | ~1 yr ago | Nov 2026 | StreetEasy |
#8C4#8C4 | Studio | $3,550 | — | ~1 yr ago | Nov 2026 | StreetEasy |
#9B4#9B4 | Studio | $3,800 | — | ~1 yr ago | Nov 2026 | StreetEasy |
#19A10#19A10 | 1 bed | $5,550 | — | ~1 yr ago | Nov 2026 | StreetEasy |
#3C1#3C1 | 1 bed | $4,200 | — | ~1 yr ago | Nov 2026 | StreetEasy |
#3B10#3B10 | Studio | $3,650 | — | ~2 yr ago | Nov 2026 | StreetEasy |
#5B4#5B4 | Studio | $3,550 | — | ~2 yr ago | Nov 2026 | StreetEasy |
#3C10#3C10 | 1 bed | $4,400 | — | ~2 yr ago | Nov 2026 | StreetEasy |
#17A9#17A9 | 2 beds | $6,700 | — | ~2 yr ago | Nov 2026 | StreetEasy |
#4B10#4B10 | Studio | $3,525 | — | ~3 yr ago | Nov 2026 | StreetEasy |
#22C5#22C5 | 1 bed | $5,200 | — | ~3 yr ago | Nov 2026 | StreetEasy |
#12B4#12B4 | Studio | $3,800 | — | ~1 yr ago | Dec 2026 | StreetEasy |
#18A13#18A13 | Studio | $4,050 | — | ~1 yr ago | Dec 2026 | StreetEasy |
#20A5#20A5 | Studio | $3,800 | — | ~1 yr ago | Dec 2026 | StreetEasy |
#9C4#9C4 | Studio | $3,600 | — | ~1 yr ago | Dec 2026 | StreetEasy |
#11C1#11C1 | 1 bed | $4,350 | — | ~1 yr ago | Dec 2026 | StreetEasy |
#22C8#22C8 | 1 bed | $5,800 | — | ~1 yr ago | Dec 2026 | StreetEasy |
#11A7#11A7 | 2 beds | $6,500 | — | ~1 yr ago | Dec 2026 | StreetEasy |
#12A11#12A11 | 1 bed | $5,000 | — | ~2 yr ago | Dec 2026 | StreetEasy |
#21B7#21B7 | Studio | $3,525 | — | ~3 yr ago | Dec 2026 | StreetEasy |
#21A3#21A3 | 1 bed | $4,250 | — | ~3 yr ago | Dec 2026 | StreetEasy |
Past availability and off-market dates suggest these apartments may be nearing the end of their current lease. If a resident doesn’t renew, the apartment could become available. Ask the leasing team early about any unit that interests you.
New listings in past 12 months
Budget about $235/month on top of rent for one person, including electricity, internet and the required $75/person monthly amenity fee.
| Cost | Monthly amount |
|---|---|
Utilities Utilities Electricity~$110 Paid separately. Estimated $110/month. | ~$110 |
Internet Internet We estimate $50/month for a basic internet plan. Source: Herald Towers fees · Verizon plans | ~$50 |
Amenities Amenities Required amenity membership costs $75 per person each month. Source: Herald Towers fees | $75 |
Estimated monthly total incl. required amenities for 1 person
~$235| Cost | One-time amount |
|---|---|
| Application Application $20 per leaseholder; guarantors may also pay an application fee. Source: Herald Towers fees | $20/leaseholder |
| Security deposit Security deposit Refundable security deposit equal to one month’s rent. Source: Herald Towers fees | One month’s rent |
